Sticker Shock campaign aims to thwart illegal alcohol purchases
on March 19, 2014 at 1:57 PM, updated March 19, 2014 at 2:23 PM
If you see bright yellow stickers on beer and alcohol packages in the next few weeks, you might want to pay attention.
The Sticker Shock campaign, spearheaded by Prevention Connections, a program of the Family Guidance Center of Warren County, is partnering with several liquor stores in Warren County and the Centenary College baseball team and middle and high schoolers in the area to spread the word that buying alcohol for underage drinkers comes with some serious penalties.
In the next few weeks, the “partners” will be placing the stickers at ShopRite Liquors in Hackettstown, Warren County Liquors and Washington Liquors in Washington, JD’s in Blairstown, and Town & Country Liquors in Port Colden.
The message on the stickers:
“Keep it Legal! The penalty for providing alcohol to people under 21 is up to 180 days in jail and a fine of up to $1000.”
“It’s illegal and if someone is caught the consequences can be dire,” said Alicia Dalrymple, Prevention Educator and CTI (Community Trials Intervention to Reduce High Risk Drinking) Coordinator for Prevention Connections. “You might think you are doing someone a favor but it’s a favor you will regret when you get caught.”
For more information about the Sticker Shock campaign, call the Family Guidance Center and ask for Prevention Connections, 908-689-1000.